Mariana Ortega · Creative Director, Brand & AI
Thank you.
I’ll reply soon. — Mariana
As Creative Director at Oktopus Ideas Lab (2022–2024) I led a multidisciplinary team across design, web, audiovisual and editorial, for clients like Morris Club, Fortuny, Vandido and Popeyes. Now I also build with AI: imagery for Pocoyo and Mondocar, and an AI team I direct.
@AIM Sport
Real Madrid CF · Estadio Bernabéu · International football federations and their global sponsors
@Miravia (Alibaba)
Apple · Samsung · Nvidia · Lego · P&G · Colgate · Motorola · Maybelline · NYX
@Oktopus Ideas Lab
Baïa · Fitz Club · Vandido · Bonded Club · Virtual Arena · Morris Club · Fortuny · Rives · Popeyes · Sockscription · Colexio M. Peleteiro · Balcony Affairs · Hainver · Casa Pacha · Yuma Marbella
@JNPR
MIU University · UNIR · Nueva Revista · Pocoyo (Animaj) · The Clarity Protocol · Quantum Realisation · Paralelo Estudio · The O Creative Studio · Camomilla/Xico (Fashion Week MX) · Albateg · Martí
@The Ad. Boutique
Le Labo · Antera · Ulixol · Suburbia · Bvlgari · Crayola
@TD7
Mondocar · TD7 Portfolio
Now playing
Brand systems that keep working on their own: strategy, brand system, brand engine and your Smart Brand Hub.
Explore brand projects
My AI lab. Images, video, websites and tools, made with AI and directed by me.
A complete brand system. Built to stay consistent, adapt and keep working.
Pocoyo · Early Years (0–3) · Animaj
I art-directed and generated the full lifestyle photography with AI: every collection worn by babies and toddlers, with the same light, sets, casting and colour world across the whole guide.
80-page guide, presented at Brand Licensing Europe. Pocoyo™ © Animaj
Pocoyo · Early Years (0–3) · Animaj
I generated and art-directed each product with AI, matching the patterns and colour stories of the guide and keeping scale, materials and light coherent.
Pocoyo™ © Animaj
Mondocar · Q4 2026 campaign
I created the concept and generated each scene with AI, matching the real model, colour and details of every car, then adapted it to web banners, stories, feed posts and paid ads.
Mondocar · Q4 2026 campaign
A dark, cinematic world for web, paid social and Instagram, using the same system for every car.
UNIR · Degree imagery for Spain and Latin America
Around 2,000 degree covers from a generation flow I built in Magnific, with gender and nationality variants that keep framing, gaze and expression identical.
TLOW · Own brand
Real photo, felt character, full character sheet. I discarded the first AI video because it changed Telo: the tool generates, the designer decides what is right.
JNPR® Labs · Website migration
Still paying Wix or Squarespace every month? I copy your site, put it in your name and you edit it yourself. From €490, one-off.
See how it worksLooking for a Creative Director who builds with AI?
